The Rowan County United Way mission reflects our fundamental belief that all people belong and deserve fairness, justice and inclusivity. Our mission is to lead the community mobilizing resources making a lasting impact for those in need and shape a better future for everyone.

We believe that all individuals enhance our work and culture because of their identity or difference. We do not discriminate against anyone’s socio-economic class; age; disability; race, ethnicity or nationality; gender; gender identity and expression; sexual orientation; religion and worship practices; education; veteran or military status; family or caregiver responsibilities; personal appearance; genetic information; or political affiliation. It is through cultural competency and responsiveness that we work to ensure such factors no longer predict success in our community.